Tulip

If the last year has reminded us of anything, its that manufacturing and operations are the bedrock of society. Everything we drive, touch, eat, and have prescribed to us is part of a global production of items essential to our lives.

Since their founding in 2014, Tulip has transformed the operations of these vital systems. Tulip is a startup that helps companies gain real-time visibility into the people, machines, and processes involved in productions — with a mission to strengthen the link between human and technological labor forces.

I work as a Graphic Designer on the Brand & Creative team under Marketing at Tulip; previously a team of two full-time designers, now of one. Our team worked with Upstatement, a creative agency in Boston, to design Tulip’s new website. We produced a new look for Tulip as bold and unique as its mission, collaborating with two illustrators in the process, to bring Tulip’s brand to life.

Below are examples of the new website, as well as my work on website graphics, updated brand guidelines, motion graphics for our launch campaign, updated sub-branding, a new smart social template system using Figma variants, and a redone master deck template.
Client — Tulip Interfaces
2021







Pegasystems

Pegasystems software helps enterprises make better decisions and get work done. With scalable architecture and a low-code platform, even global clients like Sprint or Cisco can stay streamlined, agile, and ready for what's next.

As a contract Brand Designer at Pega, I co-led creative development of Pega’s three-pronged horizontal marketing campaign, expanding the visual language of the Intelligent Automation branch. Alongside this work, I also produced branding for various Employee Resource Groups and marketing events at Pega.
Client — Pegasystems
2020


MFA Prints

Branding, art direction, and marketing strategy for the Museum of Fine Arts’s online print store, MFA Prints. With a more refined brand direction and the implementation of a newsletter, monthly discount, and new SEO strategy, MFA Prints was able to drive sales of their fine art reproductions up 160% in their brand launch quarter.

Client — MFA, Boston
2019




Outrageous Plans

As a member of the School of the Museum of Fine Arts at Tufts’ 2020 senior thesis program, I produced print collateral, art direction, and catalog design for our exhibition, Outrageous Plans for Sensible Ideas.

Our show’s wordmark represents visually what our show — and its odd title — convey conceptually: an amalgamation of thoughts, like amorphous clouds, coming together to form a singular and unique conclusion.

While our show did not take place due to the outbreak of COVID-19, I developed a virtual edition of our catalog at www.outrageousplans.gallery. Both the physical and virtual catalogs for this show serve as archives of what each artist in our program accomplished during their unexpected final school-year.
2019