OverflowAI
2024
Introduction
Stack Overflow recently launched a massive new initiative. OverflowAI is a suite of features, for both stackoverflow.com and Stack Overflow for Teams, which leverage AI capabilities for faster development and learning — all while not replacing the human contributor in the knowledge loop.
Our team worked with Product Marketing, Product Design, C-Suite, and Engineering at Stack to produce the brand and go-to-market strategy for OverflowAI as it was being developed. I directed an extensive brand research phase, produced animations for launch, and collaborated on the UI Design for the OverflowAI landing page.
Brand Exploration: Research & Analysis
Our team began this project by developing a deck to gather our thoughts. Was this going to be a new brand direction for Stack Overflow? Or a strong set of features that fold into the existing brand? Something in-between? What is our new offering?
Below is a selection from an in-depth analysis we created on the space we’re going into, brand context, and brand archetypes, as well as different paths to take based on feedback. This new initiative would be a sea change for Stack, shifting our company priorities and development towards AI features, so we took the opportunity to gather input from several teams involved.
Brand Exploration: Final Directions
After months of collaboration, and getting closer to launch, all teams involved agreed on two directions — direction five, LABS, a marketing site and living collection of all new, experimental features from Stack Overflow, and direction two, Utilitarian, with the name OverflowAI, a collection of AI-driven features to be packaged and offered to Stack Overflow for Teams customers.
This solution gave our teams a short-term and long-term solution — a living page of updates and progress on new features, plus a go-to-market-ready brand for Stack Overflow’s AI features.
Launch: Feature Tour & Sizzle Reel Animations
To launch the features of OverflowAI, I worked with product designers at Stack to produce accurate, realistic animations and a sizzle reel showing just how powerful they are for developers.
The full-length videos for each feature can be viewed on Stack Overflow’s OverflowAI landing page.
Launch: OverflowAI Marketing Web and UI Design
Our team developed a video-focused landing page design for advertising the features and power of OverflowAI.
The live site can be viewed here.
Launch: WeAreDevelopers Announcement Deck
Finally, we collaborated with Prashanth Chandrasekar, CEO of Stack Overflow, on the announcement deck and demo for the OverflowAI launch, which he presented at the 2024 WeAreDevelopers conference in Berlin.