“The Key” Marketing Campaign
2021 — 2023
Background
Good artists copy. Great artists steal. Greatest artists copy, then paste.
in 2021, Stack Overflow released an April Fools blog post advertising “The Key”, a three-key macropad featuring only the control, C, and V keys, allowing anyone to easily copy and paste Stack Overflow answers.
After thousands of views, replies, and shares, Drop helped bring this joke to life. Together, we produced The Key V1, the first run of our copy-paste macropad. It was a huge hit, selling over 10K units and earning a nearly 5-star average review. We’re now on V2 of The Key, still being sold on Drop, with improvements like hot-swappable keycaps and a clear acrylic case with programmable LEDs.