Marketing Campaigns & Support
I worked closely with Tulip’s Social Marketing team to develop multi-channel marketing campaigns and support tools for self-serve social assets.
These campaigns and new tools helped simplify Tulip’s product and amplify our growth.
Tulip UniversityCollaborating with subject matter experts and Tulip’s product education team, I helped refine visual assets and the user journey for Tulip tutorial courses. This brought more existing customers to our courses and improved product awareness.
Series C FundingSeries C funding was a massive milestone for Tulip, so we took it as a chance to reflect on our growth and commitment to customers.
Automated Social Workflow System
As a designer on a small, agile team, I had to make certain workflows more efficient. This meant automating evergreen social content to be as easily produced and brand-compliant as possible — thus enabling non-designers on the marketing team to collaborate more easily on social and advertising content.
Using Figma’s variant feature, I built an extensive social graphic template system for social post and ad graphics. This system is scaleable, totally editable, and allows non-designers to produce on-brand content for review at 10x the speed.