Social Template System
2021
Background
As a designer on a small, agile team, I had to make certain workflows more efficient. This meant automating evergreen social content to be as easily produced and brand-compliant as possible — thus enabling non-designers on the marketing team to collaborate more easily on social and advertising content.
Using Figma’s variant feature, I built an extensive social graphic template system for social post and ad graphics. This system is scaleable, totally editable, and allows non-designers to produce on-brand content for review at 10x the speed.